Our Vision
To be the beacon of success and the epitome of the home and personal care industry in the region

We will achieve aggressive growth and fair return for our shareholders. We will accomplish this by exceeding the expectations of our customers while contributing towards the conservation of resources and preserving the quality of our environment.

Our Mission
Our Mission is to be at the leading edge of manufacturing and marketing of cost effective home and personal care solutions in Malawi and beyond.
Our Values
The CDX culture is defined by six universal values: Spirit, Pride, Determination, Commitment, Passion and Integrity. These values inspire the way we serve our consumers.

Spirit
Our workforce is the company's heart and our management is the soul. Hungry to succeed and passionate to achieve, we embrace the unknown, fearlessly but carefully taking risks, confident in our ability to deliver "quality at affordable prices."

Pride
Exceptional products, exceptional services...We delight in presenting premium quality in all we offer. We strive for operational excellence, for we relish perfection. We cherish our company, and represent it with honor.

Determination
Ambitious and aggressive, driven and determined, enthusiastic and energetic, we cultivate the opportunity to compete. We thrive on challenges, a true team, we work together to routinely please our customers, surpass our record achievements, and drive our organization to greater success.

Commitment
Like a family, we are united by an unspoken pledge, bound by our convictions to simplify the personal and home care challenges of our consumers.

Passion
We wholeheartedly believe in our company; its goals and objectives are our mission, and we enthusiastically embrace and relentlessly pursue them. Simplifying the washing blues & personal care is our passion.

Integrity
Professional. Reliable. Trustworthy. Honest. Our corporate integrity is a critical asset and we are committed to upholding it worldwide. We practice business fairly and behave ethically.