To be the beacon of success and the epitome of the home and personal care industry in the region
We will achieve aggressive growth and fair return for our shareholders. We will accomplish this by
exceeding the expectations of our customers while contributing towards the conservation of resources
and preserving the quality of our environment.
Our Mission is to be at the leading edge of manufacturing and marketing of cost effective home and
personal care solutions in Malawi and beyond.
The CDX culture is defined by six universal values: Spirit, Pride, Determination, Commitment, Passion
and Integrity. These values inspire the way we serve our consumers.
Our workforce is the company's heart and our management is the soul. Hungry to succeed and passionate
to achieve, we embrace the unknown, fearlessly but carefully taking risks, confident in our ability to
deliver "quality at affordable prices."
Exceptional products, exceptional services...We delight in presenting premium quality in all we offer.
We strive for operational excellence, for we relish perfection. We cherish our company, and represent
it with honor.
Ambitious and aggressive, driven and determined, enthusiastic and energetic, we cultivate the opportunity
to compete. We thrive on challenges, a true team, we work together to routinely please our customers,
surpass our record achievements, and drive our organization to greater success.
Like a family, we are united by an unspoken pledge, bound by our convictions to simplify the personal
and home care challenges of our consumers.
We wholeheartedly believe in our company; its goals and objectives are our mission, and we enthusiastically
embrace and relentlessly pursue them. Simplifying the washing blues & personal care is our passion.
Professional. Reliable. Trustworthy. Honest. Our corporate integrity is a critical asset and we are committed
to upholding it worldwide. We practice business fairly and behave ethically.